Consistently book
ALIGNED CLIENTS who pay you PREMIUM to do MEANINGFUL branding work?
WHAT IF YOU COULD
SHOW ME HOW
Let me guess - you have all of these written on your vision board. Maybe you want to work with dreamy clients and ease-filled projects because at one point, you’ve seen your competitors living a life of freedom, fun, and fulfillment while doing design work.
And it makes you wonder what “secret” they have that allows them to book the kind of clients you’re dreaming of. The kind of clients who:
High-budget clients.
Meaningful projects.
Spacious calendars.
Are fully aligned with your values, personality, and approach for a more seamless project
Will gladly pay your premium rates because they value what you offer
Trust your creative input and are easy to work with as you build impactful brands
Collaborate and ideate with you instead of just telling you what to do so you both come away thrilled about the end result
Have big, ambitious, goals that get you excited about working with them
But right now, the story of your designer life is maybe unfolding a little differently than you had hoped.
Accepting any project that comes your way even if you know you’re undercharging for the amount of deliverables they’re asking?
Feeling burnt out by having to churn out several brand concepts only to have them disapproved by clients?
Being overworked by clients who just tell you what they want and not giving you creative freedom to try something new and fresh?
Questioning your design decisions and wondering how to infuse more meaning into each branding project?
Whatever your situation is right now, I want to assure you that it's okay. You're not alone.
But I also want you to know that it can get better from here.
All I wanted was to get paid. Regardless of the scope or price, I just wanted to earn from designing. I said yes to every request that came my way.
I could even vividly remember how I instantly visualized my whole life changing for the better when I charged less than $100 for a logo. As time went on, I started booking more projects.
When I started freelancing...
It came to a point when…
My design skills improved but I seemed to be only attracting two types of clients: those who would always negotiate my pricing and those who never seem to run out of revisions.
I felt like I was doing too much for too little. It made me wonder how I can get fairly paid. Do I add more deliverables? Do I have to further improve my design skills?
Then I had my lightbulb moment...
The clients I wanted to attract and who would gladly pay my prices didn’t want deliverables. They care more about what their brand stands for versus for it looks. They wanted to build profitable and successful brands that will last for years.
So I thought, why don’t I start positioning myself as a brand strategist?
Potential clients who are serious about growing their businesses started reaching out. I booked a project that’s 9 months worth of my annual income. And realized it’s possible to actually make a comfortable living out of creative work.
This has been my reality then and even three years into doing this kind of work as a brand strategist.
That's when things changed for me...
I know so many designers also want to get out of that hamster wheel of stacking up your calendar with unfulfilling projects.
And I know offering brand strategy to be one of the ways you can position yourself to be a creative partner + charge rates that make you excited to work on the project.
Brand strategy has been a game changer…
That's how this course came about…
With the countless opportunities that came my way because of brand strategy, I decided to package the knowledge and learnings I’ve gathered into digestible and actionable insights to support you in setting yourself up as the brand strategist you’re meant to be.
And I'm sharing all of this with you in Sought-After Strategist.
Hi, I'm Marion!
A glimpse of my journey
These are massive results YOU can initiate and charge well for by infusing brand strategy into your process - in a way that fully aligns with you!
As a designer, you offer such immense value to your clients. You're capable of helping them stand out, increase their sales, allow them to attract the right audience, and boost their confidence to show up as they are.
because here's what i believe
Hone a process that suits your personality and working style for a smoother project
That's why I've made it my mission to support brand designers like you as you…
Book dream projects and work on brands that you're inspired and excited about
Become beautifully compensated for the invaluable results you’re able to contribute to a business
SOUGHT-AFTER STRATEGIST
A brand strategy course + community teaching designers like you extensive brand strategy skills so you can increase the value of your design services and consistently booking dreamy clients who pay premium for your creative thinking.
INTRODUCING
CLAIMING IT!
I was perhaps a little naive going into the course with regards what brand strategy was exactly, but the course was structured in such detail that I really feel now like I understand exactly what brand strategy is and how it can help us get to the bottom of how our clients' brands should look and feel. The weekly sessions were great for being able to ask questions or seek clarity around any elements I wasn't sure on and Marion was really comprehensive in her responses. I would highly recommend the course if you're a brand designer looking to deepen your knowledge around brand strategy!
Nicky
Having undertaken the Sought-After Strategist course I was blown away with how in-depth Marion goes into brand strategy!
I know you can solve problems in a creative way. You hold a great sense of empathy and compassion towards your clients. And you desire to have a deeper understanding of the world and everything around you.
You know what? That’s exactly what a brand strategist does.
You don’t need to have a business or marketing degree, be a writer, or have agency background to become a profitable, sought-after brand strategist working on big and exciting projects.
You can have the life and business you’ve always dreamed of - entirely as you are. As a creative problem solver, you hold a transformational role in making a real difference in the world.
With the tools and techniques taught inside SOUGHT-AFTER STRATEGIST, you’ll further sharpen your thinking, propose custom solutions with more ease and confidence, and develop potent and meaningful strategies in your own unique way.
There's already a brand strategist in you
PICTURE YOURSELF CELEBRATING THESE WINS WHEN YOU START INFUSING BRAND STRATEGY INTO YOUR DESIGN PROCESS:
You hop on a call with a potential client wanting to hire you specifically because you understand how to build a strong brand, not just pretty visuals
Your roster is filled with dreamy clients who are not only serious about elevating their branding, but hold the same values as you do
You feel confident about your ability to propose innovative ideas and creative solutions that set your clients up for massive growth
You double or triple your rates by infusing a high-level brand strategy into your design process, that helps your clients increase their recognition and revenue
You constantly receive “APPROVED! I LOVE IT!” as comments on the first design concept that you present (no more going back & forth on revisions!)
You catch yourself taking a full-body exhale mid-project because you’re fully immersed in meaningful projects that bring you joy and a deep sense of gratitude
yes, please!
I’d never want you to feel overwhelmed by learning something new. That’s why I’ve designed the course to be simple yet potent and packed with a balanced blend of theory and application so you don’t have to:
Brand strategy is meant to be fun & exciting
Spend hours and hours on Google and Youtube videos trying to piece together every element of brand strategy but still leaving you clueless on how to apply it
Purchase another brand strategy template that doesn’t actually teach you the thinking techniques to be able to propose innovative solutions that are specific to the brands you’re working with
Second guess yourself and wonder if your process is worth the price you want to be charging for your branding services
Feel pressure every time you present your work because you’re unsure whether the client will be onboard with the ideas you’ll suggest
AT THE END OF THE COURSE, YOU’LL HAVE THE SHEER CONFIDENCE TO:
for you to stand out in the industry and be irreplaceable to potential clients who want to work specifically with you
CREATE YOUR OWN PROPRIETARY FRAMEWORK
so you can increase client results and not have to rely on a strict template that only works for one type of business
CUSTOMIZE STRATEGIES that suit different BUSINESSes
and witness your work manifested into a successful and thriving brand you can truly be proud of
PROPOSE CREATIVE SOLUTIONS THAT GO BEYOND DESIGN
that get approved right away so you don’t have to go back and forth on multiple design concepts
TRANSLATE THE VISION INTO MEANINGFUL VISUALS
even if you’re not a writer (we have tools to support you in that aspect!)
CRAFT AN ACTIONABLE & EFFECTIVE BRAND STRATEGY
and be assured that your findings are supported and well-researched, not based on assumptions
VALIDATE YOUR INSIGHTS AND ANALYZE DATA
and not just ask questions and type out the answers they share
BRAINSTORM & IDEATE WITH YOUR CLIENTS
instead of scratching your head trying to interpret vague answers on your questionnaire
LEAD A BRAND STRATEGY WORKSHOP
Shift Your Mindset
Massive transformation is rooted in an unshakeable belief in yourself. To set you up for sustainable success, we'll uncover mindset wobbles that are getting in your way and learn how to shift these to powerful thoughts that will help you take aligned action as the brand strategist that you're meant to be.
Stand Out
& Sell Strategy
People want what you have to offer as a brand strategist. And this module is designed to have you booking and implementing brand strategy right away.
Effectively position yourself to become the first-choice for your dream clients and master how to convey the vale of brand strategy for a more ease-filled and enjoyable sales process.
Strengthen
Your Expertise
This module is intentionally designed to equip you with an in-depth understanding of brand strategy. You'll deepen your knowledge of the pillars of brand strategy, the principles and concepts behind why things are done the way they are, as well as real-life examples of brands and frameworks to help crystallize your expertise on the topic.
Simplify and
Synthesize
It's one thing to gather information but another to package it into an actual strategy. Here, you'll gain the skills to read, analyze, and transform data into a clear, and actionable brand roadmap that will get your clients tangible results like increased revenue, awareness, and recognition.
Shape the Strategy
Time to let your creative thinking skills shine through! With the lessons in this module, you'll be able to seamlessly develop an effective brand strategy as you identify the brand's purpose, craft realistic audience profiles, unearth our client's unique differentiator, develop an engaging and compelling message, and infuse a distinct personality into the brands you build - without relying on generic plug-and-play templates!
Style the
Brand
Imagine having your first design concept approved in the first pass. That's what this module will support you with. Make intentional design decisions rooted in strategy so you can confidently present the rationale behind the visuals and bid goodbye to relying on popular Instagram or Pinterest trends, and have your clients raving over the beautiful and functional identity you create.
Sharpen
Your Skills
Brand strategy calls for an expansive, ongoing learning journey. Constantly updated with new lessons, you'll learn advanced creative thinking techniques and methods that will allow you to easily customize strategies depending on the type of business you're working with, propose unique creative solutions beyond design, and further increase client results!
PLUS, ADDITIONAL RESOURCES TO OFFER YOU A HOLISTIC LEARNING EXPERIENCE
INTERACTIVE
BRAND STRATEGY NOTION PORTAL
BRAND BOOK + STYLE GUIDE TEMPLATE
WRITING TOOLS, PROMPTS, AND EXERCISES
GUEST MASTERCLASSES
EXCLUSIVE PREVIEW OF A STRATEGY WORKSHOP
PRIVATE FACEBOOK COMMUNITY
1:1 Coaching Call Bonus
If you pay in full, you receive a bonus 60-minute coaching call with me you can use within one year of purchasing the course. During this call, we can cover any topic that you feel is most supportive for you - whether it's mindset, marketing, positioning, or even if you need an extra hand on a strategy project!
PAY-IN-FULL BONUS
I have always admired your work and the way you talk about the importance of brand strategy for both the designer and the client. So when you came up with your own brand strategy course, it was a no-brainer and I immediately signed up. The part that I loved the most was that, it was not overwhelming, because you had broken down each part so beautifully. Another part that was very helpful was, that you included a real example of how to conduct the workshop with your clients. Plus you were very kind and generous to explain and help us when we had doubts during our weekly calls.
After taking the course, I am now very confident to help my clients with their branding on a much deeper level. THANK YOU SO MUCH MARION! ❤
Shiva
The whole course was super easy to understand and all the examples that you have included in the course make it even more impactful.
HERE'S YOUR INVITATION TO ENROLL IN
$997
PAY-in-full
LEt'S DO THIS!
Lifetime Access to 7 modules
Liftetime Access all 6 bonuses
Strategy Workshop Facilitation Guide
Brand Book + Style Guide
Templates, documents, swipe files
Lifetime Access to private FB group
8-week group coaching
+
PAY-IN-FULL BONUS
1:1 Coaching Call with Marion
$349
3 payments of
LEt'S DO THIS!
SOUGHT-AFTER STRATEGIST
LEt'S DO THIS!
$187
6 payments of
You deserve to be beautifully compensated for YOUR strategic thinking.
“Confidently charge $10,000 without prior experience using a plug-and-play brand strategy template”. I see so many people latching onto this message to encourage designers to offer brand strategy so they can increase their pricing.
But here’s what I think: your gifts are too vast to be reduced to a template. I truly believe that designers like you are capable of expanding your creativity in ways you didn’t even realize you could. Yes, templates do save you time and give you structure especially when you’re starting out. But there comes a time when you’ll be booking bigger projects, working on more unique business models, and dealing with different kinds of clients - and a plug-and-play template prepared by someone else may not serve you & your clients in the best way.
The strongest strategists know how to think and develop solutions based on their creativity, curiosity, and intuition.
You’ll be provided with guidelines and resources to ease you into the process especially if you’re just starting out, but they’re crafted in a way that will empower you to eventually develop your own proprietary framework that you can own and truly be proud of. Because this course is not about forcing my method upon you.
I acknowledge that you might prefer a different way of doing things - a way that fits your personality, your clients, and your capacity. At the end of the day, we all want to see results from our hard work and efforts, and what I know to be true is that you see better and more sustainable results if you lean in to doing things your way.
Maybe you’ve bought a brand strategy course or a couple of templates before that left you *still* doubting your ability to deliver brand strategies that you’ll feel confident about charging fulfilling rates for. That’s why in SOUGHT-AFTER STRATEGIST, I made it my intention to also help you learn how to:
Make strategic decisions that increase client results and leave them fully satisfied
Hone your creative thinking skills so you can propose fresh ideas that will delight your clients
Effortlessly adjust and adapt brand strategies to whatever type of client you work with
Even as a beginner, the minimum you can charge after applying
everything you learned from SOUGHT-AFTER STRATEGIST is $2,000.
That’s the bare minimum, but it’s already double your investment.
But let’s say you're already charging $2,000, you can charge even higher
than that (I’m talking, doubling, tripling, or quadrupling your rates).
After taking this course, raising your rates will be grounded on a
tangible reason: you’ve improved your skillset, you’ve added value to
your scope of work, you’re able to get your clients better, bigger results
in their businesses.
All from adding a solid brand strategy process to your design services.
Earn your investment
back with just ONE client.
Sought-After Strategist was created with YOU in mind.
yes you, the designer who is...
Seeking a brand strategy process that resonates with your
working style so you can implement it with ease and excitement
Ready to take the leap and confidently charge rates
that make you feel fulfilled and fairly compensated
Passionate about creative thinking, ideation, and crafting unique
brands that spark giddy, feel-good emotions in you
Committed to sharpening your skills so you can provide more
value as a designer and creative partner to your clients
Frequently Asked Questions
Founding members like you have lifetime access to the course and private FB community as well as all future updates!
You will receive instant access to the first two modules, Shift Your Mindset and Stand Out & Sell Strategy, with the rest of the content dripped out through January.
As for the (10) group coaching calls, it will be spread out weekly from November 28th to February 13th (except during the holiday break).
The group will be surveyed so we can set a time that works best for the majority. There will be some weeks where the time may shift so everyone gets a chance to join the calls live. You’ll also have the opportunity to submit your questions before the call and a replay will always be available for those who can’t make it live!
Sought-After Strategist is designed to be a self-paced course which you can implement as you go through the content. I recommend allotting 2-3 hours each week to absorb the content, then dedicating another week to apply your learnings and take action. With this suggested pace, you’ll be able to finish the curriculum, while working with a brand strategy client within 12 weeks (or less!).
Don’t worry! Neither am I! 🙈 To get you started, you will have access to prompts and templates so you can implement the brand strategy process right away. As you get better (which I know you will!), there are advanced lessons in the course that teach you how to sharpen your thinking, develop your writing skills, and craft customized strategies so you can adapt it to your own framework and way of working.
You’re in the perfect place! I’ve made sure that the concepts and lessons are laid out in simple terms that you can easily digest even if you’re starting out. You’ll be given access to tools, techniques, and prompts that will make you feel like a natural at brand strategy even if it’s your first time!
If you’ve never done a brand strategy workshop before or have gaps in your own process that you want to address, then yes! I take on a unique and fresh approach to market research, brand messaging, brand personality, and presentations, which may help you refine your process so it feels more in alignment with what feels good to you!
There’s also a dedicated module for more advanced techniques that ranges from writing, ideation, to creative thinking. If you’re looking to go more in-depth with your brand strategy skills, then this course will be great for you!
We'll have group coaching call allotted for each module, to keep you accountable and to answer all of your questions. You can also utilize the Facebook group to connect with your fellow students and receive feedback from me.
Other than that, if you pay in full, you get a bonus 60-min 1:1 coaching call with me where we can cover other aspects of your business from your mindset, marketing, and positioning, or even go through your brand strategy project!
Because of the digital nature of the course, I don’t offer refunds. If you’re curious about whether this course is a good fit for you, I would love to hear from you! Feel free to shoot me an email at hello@bymarion.co or send me a DM on Instagram (@bymarion.co).
Marion's brand strategy course teaches you the thinking behind the strategy. Instead of giving you a proven roadmap, she goes one step further and explains the thinking process behind it. I also find myself going back to the how to sell brand strategy module very often! I find that it is a really good refresher that helps me explain the value of brand strategy to clients in a way that really clicks. It's not like just saying, "You need brand strategy." but rather guiding them to understand the value of it. If you want to learn strategy that encourages you to use your creative thinking to translate into solutions for your clients, this is the course!
Yan
If you want to learn strategy that encourages you to use your creative thinking to translate into solutions for your clients, this is the course!
HERE'S YOUR INVITATION TO ENROLL IN
$997
PAY-in-full
LEt'S DO THIS!
Lifetime Access to 7 modules
Liftetime Access all 6 bonuses
Strategy Workshop Facilitation Guide
Brand Book + Style Guide
Templates, documents, swipe files
Lifetime Access to private FB group
8-week group coaching
+
1:1 Coaching Call with Marion
$349
3 payments of
Lifetime Access to 7 modules
Liftetime Access all 6 bonuses
Strategy Workshop Facilitation Guide
Brand Book + Style Guide
Templates, documents, swipe files
Lifetime Access to private FB group
8-week group coaching
LEt'S DO THIS!
SOUGHT-AFTER STRATEGIST
I’m constantly still learning, still growing. Brand strategy is one of those things that you grow to enjoy and love the more you learn about it. And I’m so excited to have you along for this fun and exciting ride.
SOUGHT-AFTER STRATEGIST is my gift to you - a culmination of valuable lessons to support you towards having the design business you deserve. My goal is for this course to be the first chapter to your success story.